Your audience decides in 13 milliseconds.
Make sure they see what matters.
Huely will show you how people see your designs. Score them. Spot what gets missed. Fix it before you spend a penny.
Most creative decisions are
expensive guesses.
Your creative is the single biggest factor in whether your campaign works or fails. But most teams still choose designs based on gut feeling, internal opinions, and "I think this one's better." Huely is being built to replace the guess with science.
13ms
That's how fast the brain processes an image. Your design is judged before a conscious thought forms.
1.7s
Average time a user spends looking at a piece of content on mobile before scrolling past it.
70%
of campaign performance is driven by creative quality, not the media buy. The visual is the biggest lever you have....
52%
of the time, marketers pick the winning ad. That's a coin flip. You wouldn't bet your budget on a coin flip.
Five scores. Zero opinions.
Every design will be scored across five dimensions of visual information:
- Attention will they notice it?
- Clarity will they understand it?
- Memory will they remember it?
- Emotion will they feel something?
- Action will they do something about it?
See where eyes will land first.
Heatmaps and saliency maps will show you what grabs attention and what gets ignored. Huely will detect your key elements and show you if they are seen in the right order. If your CTA is invisible and your background is stealing the show, you'll know before anyone else.
Don't just flag the problem. Fix it.
Huely will tell you what is holding the score back and suggest specific changes. Adjust contrast. Reposition a CTA. Simplify the layout. Then compare your original against the improved version with updated scores.
The more you test, the smarter it gets.
Every design you analyse will be stored. Over time, Huely will learn your brand's visual DNA: which colours, layouts, and compositions score highest. New team members will start from everything your brand has already learned.
Five scores. Zero opinions.
Every design will be scored across five dimensions of visual information:
- Attention will they notice it?
- Clarity will they understand it?
- Memory will they remember it?
- Emotion will they feel something?
- Action will they do something about it?
Each score will be grounded in peer-reviewed research on visual perception. Not your creative director's mood on a Tuesday.
What we are building
All coming soon.
For the people who decide
what gets published.
Brand teams
Your team debates five versions in a meeting. Your CEO picks the one they "like best." Nobody knows which one the customer would actually notice. Huely gives you a score, not a committee. Test every version. Ship the one the brain responds to.
Marketing agencies
Three rounds of revisions because the client "isn't feeling it." Sound familiar? Validate campaigns with a visual intelligence backed score before the client sees them. Fewer revisions. Faster approvals. A reason behind every creative decision you present.
E commerce brands
You're testing product images with live traffic and burning ad spend to find out what works. Huely tells you which hero image, ad, or landing page layout will hold attention and drive action — before you put a penny behind it.
Three steps. Real answers.
Drop In Your Design
Upload any image, ad, or packaging mockup. Or connect through the Figma plugin and test while you design.
See What The Brain Sees
Huely maps where attention lands, what gets missed, and gives you the five scores.
Fix It Before It Goes Live
Get specific recommendations on what to change. Compare versions side by side. Pick the one that scores highest.
Questions? Straight answers.
Everything you need to know before getting started.